TOC Studio
Logotype
01INTRODUCTION
For my brand identity, I wanted to transmit a message that reflects who I am and my way of working. The most caracteristic thing that represents that is my obession for all the elements of the design to be on the exact place without any imperfection and create a balanced composition that satisfies the client and myself. All of that without compromising a good final design with an attractive visual aesthetic.
To do that, I thought about some adjectives that describe myself and my way of working as I said, and thanks to that I came up with two main ideas. Because of my obsession for all to be perfect I thought about greeks, specifically their sculptures. The name of the studio would be “Olympo studio” and the isotype would be a simplified version of Atlas carrying the world. The second idea was to be called “Toc studio” because of the mental disorder “obsessive-compulsive disorder” which in spanish It’s called “Trastorno Obsesivo-Compulsivo”. The isotype would be related with the fact that I like to use paper to sketch all the ideas that I have before I start to do them digitally.
“Every artist writes his own autobiography.”
Havelock Ellis
02 SKETCHES
Three different poses representing the thought about a new project.
03 TYPOGRAPHY
04 COLOUR
05 FINAL LOGOTYPE
